加中企业促进会

Canada-China Entrepreneurs Alliance Association

115届广交会将以设计为导向的贸易推上新高度


2014-04-04 09:00

中国制造变身中国创造,如今中国经济正在迅速向价值链上游迈进。415日在广州市拉开帷幕的第115届广交会将加快这一进程。


西班牙人胡安-萨巴塔 (Juan Sabata) 现在充分了解到了广交会创造新业务的能力。这位西班牙设计公司 Anima 的主管去年首次参加中国最知名的贸易展会,在承接中国公司要求创造新产品的订单时忙得不可开交。

在收到一家苏州公司要求设计一款新吸尘器的订单之后,萨巴塔迅速喝了一口水,休息了一下,说:“我们非常高兴。虽然非常繁忙,但是很开心。对新企业来说,参加本届广交会就意味着迎来极其繁忙的疯狂日子。”

从“中国制造”变身“中国创造”,如今中国经济正在迅速向价值链上游发展。4月15日在广州市拉开帷幕的第115届广交会将加快这一进程。

卓越的产品设计已成为广交会的一大亮点。通过举办越来越成功的“设计促进贸易”系列活动,广交会正巩固其作为促进以设计为导向的贸易的亚洲领先论坛的地位。

除了主办以前展会就有的广交会产品设计与贸易促进中心 (PDC) 和广交会出口产品设计奖(CF 奖)评比之外,第115届广交会还将推出“中国工业设计十佳公司与广交会参展企业专场对接会”。该对接会将于4月17日举行,汇聚中国领先的设计公司和最强制造商。本届广交会还将举办四个关于设计战略、品牌营销、时尚信息和技术创新的系列主题论坛。

现在越来越多的中国出口商在争夺国际订单的时候都开始关注卓越设计方面的工作。在2013年推出的 CF 奖持续获得成功,这表明中国制造的创新水平正在提升,海外设计专家和希望采购尖端产品的企业都认识到了这一趋势。

PDC 最初在第109届广交会上推出,作为国际设计机构和中国制造商的一个交流平台来发挥作用。PDC 的成功可以用数字来说明。在去年第114届广交会第一期,来自世界各地的50多家设计公司参加了 PDC。它们吸引了6387位潜在客户,其中有1178位客户表现出对签约的浓厚兴趣。

垂询详情,请访问:http://www.cantonfair.org.cn/en/index.asp



The 115th Canton Fair

"Driving Design-led Trade To New Levels"

Spaniard Juan Sabata knows all about the Canton Fair's capacity for generating new business. Attending China's most prestigious trade event for the first time last year, the head of Spanish design firm Anima was run off his feet taking orders from Chinese companies to create new products.

"We're very happy," said Sabata, taking a quick drinks break after accepting an order to design a new vacuum cleaner for a company in Suzhou. "Very busy, but happy. Attending this Canton Fair has meant crazy days for new business."

From "Made in China" to "Created in China", today the Chinese economy is rapidly moving up the value chain. Kicking off in the city of Guangzhou on April 15, the 115th installment of the Canton Fair will accelerate this transformation.

Excellence in product design has become one of the hallmarks of the Fair. By holding its increasingly successful range of "Design Promotes Trade" events, it is now cementing its position as one of Asia's leading forums for promoting design-led trade.

Hosting the usual Canton Fair Product Design and Trade Promotion Center (PDC) and Canton Fair (CF) Awards, the 115th Canton Fair will also introduce the " Matchmaking Event for China Top 10 Industrial Design Firms and Canton Fair Exhibitors”. Taking place on April 17, this will bring together China's leading design firms and strongest manufacturers. The Fair will also feature four series of themed forums on design strategy, brand marketing, fashion information and technological innovation.

A growing number of Chinese exporters are now focusing their efforts on design excellence as they vie for international orders. Introduced in 2013, the ongoing success of the Canton Fair's CF Awards is indicative of a rising level of innovation within Chinese manufacturing, a trend recognized by both overseas design experts and companies looking to source cutting edge products.

First introduced at the 109th Canton Fair, the PDC acts as a platform for exchange between international design institutes and Chinese manufacturers. The success of the PDC is born out by the figures. Over 50 design companies from around the world were active in the PDC of Stage 1 of the 114th Canton Fair last year. They attracted 6,387 potential customers, of whom 1,178 expressed a keen interest in tying up contracts.

For further information please visit: http://www.cantonfair.org.cn/en/index.asp

For media enquiries:

Mr. Wu Xiaoying

Tel: +86-20-8913 8628

Email: [email protected]


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